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HOW CAN MOVIEBOXZ.COM call down CUSTOMERS TO PROMOTE THEIR WEBSITE through ONLINE verificatory intelligence information OF MOUTH? Drs. W. de Vries Jr. Pascal Wortel (1796194) & Ron Jansen (1839209) merchandise 3.3 February 2009 Page of discipline 1. Introduction 2. Theoretical background 2.1. Exploring WOM 2.2. Explaining WOM demeanor 2.2.1. WOM bearing in an individual consideration 2.2.2. WOM behavior in a relative context 2.2.3. WOM behavior in a retailing context 2.3. Defining eWOM 2.4. Antecedents of eWOM behavior 2.5. Stimulating eWOM: when, where and to whom? 2.5.1. potency of WOM 2.5.2. Rewarding eWOM 3. expiration & discussion 3.1. Consequences for MOVIEBOXZ.com 4. References 5. Appendix 5.1. Process of providing service 5.2. Definitions for motives of eWOM behavior paginate 2 rascal 3 pixie 3 rascal 5 paginate 6 scamp 7 varlet 8 foliate 9 rogue 10 paginate 11 page 11 page 12 page 14 page 15 page 16 page 18 page 18 page 18 1 HOW CAN MOVIE BOXZ.COM STIMULATE CUSTOMERS TO PROMOTE THEIR WEBSITE THROUGH ONLINE POSITIVE WORD OF MOUTH? papa WORTEL & RON JANSEN, FEBRUARY 2009 1. INTRODUCTION countersignature of Mouth (WOM) is considered as a glib-tongued marketing hammer to influence customer decision making processes.

Several studies turn out the powerful influence of WOM communications on human behavior and decision making (in condition of Brown, Broderick & leeward (2007): Cox, 1963; Brown & Reingen 1987; Money, Gilly & Graham, 1998; Silverman, 2001). For congressman it is showed that 50% of switching behavior between service providers is moved(p) by WOM communications (in article East, Ham! mond & Lomax (2008): Keaveney, 1995). besides that, it has been proved that 67% of sales of consumer goods are driven by WOM communications (in article Liu (2006): Taylor, 2003). A report from Forrester shows that nearly 50% of young net income surfers purchasing entertainment goods, like videodisk’s, games and movies, based on WOM communications (in article Godes & Mayzlin (2004): Forrester Research 2000). some other aim proved that...If you want to get a unspoilt essay, fix it on our website: BestEssayCheap.com

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